One Ocean, a clean beauty brand that has secured the first ever beauty company equity investment from The Lubrizol Corporation, a Berkshire Hathaway company, has launched with a sustainable wellness collection. 

Vans has partnered with the Van Gogh Museum on a capsule designed to help support the preservation and legacy of Van Gogh's art and the museum's collection.

Blending in with the wallpaper has never been more fashionable, if H&M's new collaboration is anything to go by.

Cult makeup brand Huda Beauty is setting its sights on the fragrance industry.The cosmetics label, which was founded by the blogger-turned-makeup mogul Huda Kattan, has a debut scent in the works.

American Eagle's latest fall back-to-school denim campaign follows the brand's commitment to celebrating real consumers, showcasing 12 "real people," including an AE retail store associate.

Tommy Hilfiger has launched Tommy Jeans Xplore, a line of smart chip-enabled pieces that reward you with points when you wear them. The points are redeemable for gift cards, signed product and exclusive pieces.

Fashion designer Alber Elbaz is back at it, thanks to a new collaboration with LeSportsac.

Old Navy has teamed up with Kristen Bell on its Back to School campaign which includes a capsule collection for its ONward! cause platform and the chance to win a shopping trip with the actress in LA. 

The international brewer has chosen the Italian sportswear brand as its partner for the latest World Cup-themed edition of the company’s #Heineken100 program, resulting in a six-piece soccer-focused capsule.

Monique Lhuillier has teamed up with Missouri-based Helzberg Diamonds to introduce a collection of engagement rings inspired by her bridal gowns.

The founder of Fenty Beauty by Rihanna is releasing a special edition version of its ‘Killawatt Highlighter,' with proceeds set to help fund health and education worldwide via the star's own Clara Lionel Foundation.

Alexandre Mattiussi will present his reimagined K-Way for autumn/winter 2018-2019, as part of his AMI brand.

On August 16, H&M will launch a line of 25 perfumes, created in collaboration with two Givaudan perfumers: Nisrine Grillié, a fresh company talent, and Olivier Pescheux, a recognised name in the perfume world. 

The Smiley Company and major denim brand Lee Jeans have linked up for a new collection launching at retail across Europe with unusual treatments blending the Smiley icon and Lee logo.

The vegan beauty brand has announced that it is adding eight new hues of foundation and concealer. The move will bring the total number of foundation shades in the Blur range to 24.