A product placement deal signed between Missguided and hugely popular British TV show Love Island is helping the young fashion brand increase its brand awareness among millennials, new data has showed.
H&M is upbeat despite a tough six months, saying it's on the right path, is improving the product mix, seeing good results from new launches and scaling up tech developments that offer future profit potential.
The New York-based owner of Calvin Klein and Tommy Hilfiger announced on Tuesday that it has joined the Global Fashion Agenda, Fashion for Good and the Ellen MacArthur Foundation Make Fashion Circular Initiative.
Bestseller’s Only brand is hailing a step forward in jeans technology and is preparing to launch “innovative black jeans” next month that underline the parent company’s “ongoing drive for a more sustainable future.”
After a successful beta trial, Amazon has officially launched its Prime Wardrobe "try before you buy" service designed to give the e-commerce giant a competitive edge against Stitch Fix and other wardrobe services.