As part of its new marketing strategy, luxury fashion house Balmain is launching an app that will livestream its runway shows and use new technologies such as augmented reality to create new experiences.
The Spanish womenswear brand is restarting its US expansion following a first attempt in 2016 in partnership with Anthropologie. This year, the label is also launching in Australia and New Zealand.
As the Chinese economy’s growth slows down, authorities are testing measures to boost local consumption expenditure, from longer week-ends to extended store opening hours.
A downturn during December dented first-half figures at David Jones. But even though consumers reined-in their spending, the firm's online sales continued to rise fast.
UK consumers will spend £10 billion more ordering goods via their smartphones and tablets this year, adding up to a total of £25 billion, a new consumer survey shows.
After a consumer boom in 2018, signs are emerging that the main engine of U.S. economic growth could sputter, and a record-long government shutdown further muddies the waters.
Primark’s trading update has raised new questions about whether the brand will ever launch online sales, but while it has mulled an online debut, it’s not a priority for now, a senior exec said after the update.
Major consumer companies including Unilever and Procter & Gamble are chasing consumers who want goods delivered automatically, pitching new online subscription services, even though these have not always worked.
Klarna, the Swedish payments specialist has a new minority investor - rapper Snoop Dogg via his Casa Verde Capital fund. The company has also just unveiled a new marketing campaign starring the celebrity.
Millennials-focused high-end slipper brand Mahabis has been rescued. The label that thought differently about the slipper market, has been acquired by an entrepreneur who did the same in the mattress market.
