As part of its new marketing strategy, luxury fashion house Balmain is launching an app that will livestream its runway shows and use new technologies such as augmented reality to create new experiences.
Primark’s trading update has raised new questions about whether the brand will ever launch online sales, but while it has mulled an online debut, it’s not a priority for now, a senior exec said after the update.
Major consumer companies including Unilever and Procter & Gamble are chasing consumers who want goods delivered automatically, pitching new online subscription services, even though these have not always worked.
Klarna, the Swedish payments specialist has a new minority investor - rapper Snoop Dogg via his Casa Verde Capital fund. The company has also just unveiled a new marketing campaign starring the celebrity.
Millennials-focused high-end slipper brand Mahabis has been rescued. The label that thought differently about the slipper market, has been acquired by an entrepreneur who did the same in the mattress market.
South African retailer Mr Price Group Ltd reported a much slower sales growth for the third quarter, as financially constrained consumers spent less on clothes during the crucial months of November and December.
Supermarket retailer Casino, which is battling investor concerns over its high debt, said revenue growth slowed down slightly in the fourth quarter as anti-government protests in France impacted sales.
Fossil Group said on Thursday it would sell its intellectual property related to a smartwatch technology currently under development to Google for $40 million, sending the watchmaker’s shares up as much as 11 percent.