Guess partners with singer J Balvin for Miami-inspired capsule collection
today Jan 15, 2019
Guess has announced a collaborative collection with Colombian singer J Balvin, Guess Vibras, which will launch on February 7.
According to the multiple Latin Grammy award-winning singer, the 42-piece capsule collection is heavily inspired by 90s Miami, and marks Balvin's first collaboration with a global brand. Named after the singer's latest album, the capsule offers a range of men's and women's ready-to-wear and accessories.
Women's pieces include oversized cut-off cropped tees, bodysuits, bandeaus, tank tops and track pants in red, yellow, white, hot pink and green, as well as color-blocked cut-off denim shorts and vests in royal blue, yellow, red and green. The collection's menswear also includes color-blocked denim, as well as track suits, oversized tees in red, yellow and green tie-dye, striped shirts featuring Vibras album artwork and kickboxing shorts.
The Vibras collection also offers a range of men's and women's swimwear, 12 eyewear styles, socks and multi-colored fanny packs.
Nicolai Marciano, director of brand partnerships for Guess? Inc. and Guess Jeans U.S.A. called Balvin's design contribution "transformational and a first" for the brand.
The Vibras collection will be available in Guess stores, as well as on the brand's e-commerce platform.
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