M&S opens new-format Clothing & Home store
We’ve become more used to retailers closing stores than opening them in recent periods, but on Thursday, M&S said that it has opened a brand-new store as part of its plan to create an estate “fit for the new world”.
And unlike many other locations that have put food as the core focus, the company said it's a complete Clothing & Food store.
It’s located at Nottingham Giltbrook, which is easily accessible to family customers in both Derby and Nottingham. The area was previously the biggest population in the UK not served by an out-of-town M&S store.
This is M&S’s second major opening that includes Clothing & Home this year and a third opening is taking place in Maidstone next month at Eclipse Retail Park.
The store has been seamlessly integrated with the M&S App, making it work with the Sparks loyalty programme and its checkout-free technology Mobile Pay Go.
Overall, it has been set up so digital technology makes it easier for customers to shop, with features such as customer wifi. And the Click & Collect desk is integrated with M&S.com.
It’s also the very first M&S Clothing store to open with a Facebook page and its “sneak peek” video was viewed by 20,000 customers ahead of opening.
Copyright © 2021 FashionNetwork.com All rights reserved.