Dec 13, 2016
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River Island creates activewear collection for men

Dec 13, 2016

The UK’s River Island is tapping into the athleisure trend with the launch of a 14-piece training apparel collection for men. The new range, designed for the modern fitness enthusiast, joins the retailer’s existing activewear line for women.

Photo: River Island

“RI Active was born out of a growing market demand for slick hardworking training gear. Today the average male consumer doesn’t just care about appearance; it’s about fitness and well-being too,” said Nick Tahir, Head of Menswear Buying.

Available from mid-December, the collection includes seamless sweaters, zip-front hoodies and block panelled sweat-shorts, as well as a windbreaker jacket assembled with breathable mesh lining and showerproof outer shell that can be used for outdoor exercises.

Functional details feature throughout the collection, such as sealed zippers, headphone eyelets and specially designed phone or music player pockets.

Meanwhile a colour palette of mid-greys, black and white is broken by acid yellow and electric blue accents.

The campaign is fronted by corrective exercise coach and fitness personality Roger Frampton, who will also support the launch of the collection in the New Year with a series of guest appearances on River Island’s online channels and social media.

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