Shanghai Fashion Week to be held digitally in mid-June
Shanghai Fashion Week was the very first fashion week to go digital in March 2020, and thus played a pioneering role during the early stages of the Covid 19 pandemic. Two years later, the event has been forced once again to adopt a virtual format from June 17 to 19.
While China's financial capital and its 25 million inhabitants are gradually returning to normality after being in partial and then full lockdown since the last week of March due to a spike in Covid-19 cases, it's too late for the Fall/Winter 2023 Shanghai Fashion Week, which was originally scheduled to take place from March 25 to April 1 and then postponed, to be held in physical form.
As announced by the organizers on their official website and on social media, the fashion shows and events of their Fashion Week, organized in partnership with Douyin, will be broadcast mainly on the Chinese version of TikTok and on YouTube, streaming various content such as shows and backstage interviews for six hours every day. Around 30 brands are expected to participate in the event, compared to more than 100 at Shanghai Fashion Week’s last physical edition held in October 2021.
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