Klarna, the Swedish payments specialist has a new minority investor - rapper Snoop Dogg via his Casa Verde Capital fund. The company has also just unveiled a new marketing campaign starring the celebrity.
Lana Del Rey and Jared Leto have stepped in front of the cameras for Gucci.The songstress and the musician/actor have teamed up to front the new campaign for the luxury Italian house's ‘Gucci Guilty' fragrance family.
Selfridges has released its biggest campaign yet dedicated to taking the arts out of galleries and museums often perceived as intimidating and putting them in unexpected and more accessible public places.
At a time when luxury giants are targeting global consumers and having to navigate local sensibilities, the impact of their understandable caution on their marketing campaigns is causing some ad concepts to backfire.